1. The Main Product or Service (The Offering)
Our idea is to create a unique cultural tourism experience called Noble Encampment: Life Under the Banners. This immersive concept revives the outdoor noble lifestyle of the 16th–17th century Grand Duchy of Lithuania and Polish–Lithuanian Commonwealth. Guests will stay in richly adorned tents that reflect the historical grandeur of mobile noble life, including activities like ceremonial hunts, mock military campaigns, feasts, and storytelling sessions. This is not just glamping — it is a living history experience rooted in authentic cultural heritage.

2. The Need We Address
Today’s glamping industry is oversaturated with offerings that lack true uniqueness. In Lithuania alone, over 40 glamping sites market themselves as “unique,” yet they often provide identical experiences focused only on comfort and visual aesthetics. Our concept responds to a growing demand for meaningful, immersive, and story-rich experiences, especially among young travelers who seek authenticity, cultural depth, and “Instagrammable” moments. We offer something truly different — not invented, but revived.

3. The Market and Competition
In Lithuania, we identified Jurbarkas — a royal town along the Nemunas River — as the perfect launch location. There are currently no glamping sites in this district, despite its rich noble and royal heritage. According to local tourism data, Jurbarkas received approximately 8,100 tourists in 2023, 80% of whom were overnight visitors. Our target group consists of affluent, experience-driven travelers, estimated at around 1,000 individuals (12% of total travelers), who prioritize design, comfort, and cultural relevance.

Internationally, cultural and heritage tourism continues to grow, especially among European travelers and urban millennials. Greece, where we presented this idea, has strong tourism infrastructure and a deep cultural appreciation, making it a potential future location for expansion. Currently, there is no direct competition offering historical glamping tied to Lithuanian-Polish noble traditions, which sets our concept apart.

4. Primary Revenue Model
Our primary revenue will come from overnight stays at the encampment, bundled with cultural experiences such as historical reenactments, traditional meals, educational workshops, and seasonal festivals. We plan to operate both individual bookings and exclusive event rentals. A dedicated digital platform (app and website) is under development for reservations, experience customization, and storytelling. Long-term, we envision partnerships with travel agencies, festivals, and cultural institutions.

5. Team Experience
Our team is rooted in the "Panemuniai Tours" tourism cluster — a network of 13 tourism businesses from Jurbarkas and Šakiai. We represent a wide range of expertise: from heritage education to rural tourism, from winemaking to experiential travel design. This project is led by Gediminas Naujokas (Lithuania) and Chrysomytis Eleftherios (Greece), both with extensive backgrounds in tourism innovation and international cooperation.

6. Unique Features (The Magic)
What sets Noble Encampment apart is its deep cultural authenticity. While others create luxury in nature, we revive a noble tradition nearly forgotten — complete with historically accurate tents, cuisine, activities, and ceremonies. It’s experiential, educational, and emotional. We tap into identity, storytelling, and exclusivity — all while being scalable, sustainable, and rooted in community collaboration. This is more than a stay; it’s a journey into the past, designed for modern travelers.